Online Marketing Tools You Should be Using For Your Business
Let’s face it, online and digital marketing is really the new way to take your business to the next level. You should be leveraging online marketing tools that help you to gain awareness and business growth. There are an endless amount of options, both free and paid, that can assist you in marketing your business. As a Social Media Manager and Blogger I have learned the best, easiest to use and marketing tools that are worth the investment. Here I share with you my top picks for online marketing tools for your business and how to use them.
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Email Marketing
Email marketing is still very much alive and a useful tool. You can use an email marketing tool by creating newsletters for you business, send out special deals and help gain new clients or customers. When people sign up for your email list or give you their email to get more information, than you know they have some interest in what you have to offer. This is the perfect opportunity to stay in touch and keep their interest to keep up with your business and build a deeper relationship with them.
I personally have used Convertkit and Mailchimp. They are both great options to use for your email marketing for you business. They give you the ability to integrate into your website (may vary depending on your website host which may work better for you). You can create multiple email campaigns easily. They also give you the ability to create landing pages and other useful tools to reach your clients or customers.
Social Media Marketing
If you do not currently use social media to market your business, you are missing out on so much opportunity. Creating accounts for your business is completely free! The best platforms are Instagram, Facebook and LinkedIn, or others depending on your specific business type and market. You can keep your focus just on one platform or a couple. You do not necessarily have to be present on all of them. The best social media platform for your business will vary depending on what your business is.
Social media for a business can be a lot of work, I get it because I am a social media manager. If you are looking to outsource this, you can check out some of my basic packaging HERE. If you manage the social media on your own, there are some great tools out their to help make it a bit easier. I use them for the businesses I manage as well.
Social Media Management tools:
Hootsuite - This is a great program that allows you to schedule posts on multiple platforms. You can also comment back and manage other features all in one location.
Later - I like later in particular as a scheduling tool because you can not only put posts on the calender to auto post to Instagram, but you can also see a grid preview of your Instagram profile. This is a feature that I have not noticed on other social media management programs.
Tailwind - This tool is best for bloggers to help automate Pinterest PINS and see growth in website traffic. It can also be used to schedule Instagram posts all in the same platform.
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Organizational Tools
If you work in a team, even with just two people, having an online tool to organize all of your marketing content and campaigns can be really helpful. You can manage projects and add team members to the same boards that you all can see together. This can help with communicating effectively and being on the same page as well as make sure that certain deadlines are being met.
Google Analytics
Google Analytics is completely free and something that you should get connected to your website. This allows you to track all the activity of visitors to your website giving you valuable data to use for your marketing strategies. You can see where you traffic comes from, what pages that they visit the most, what content is the most popular as well as the keywords that are allowing people to find your site. This is such a great free tool that you should be using. Get set up with google analytics HERE.
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SEO Tools
Search Engine Optimization (SEO) tools are really important when it comes to driving organic traffic to your website. This can be helpful if you have a blog, sell products or services through a website. Learning how to use the right keywords and get a higher rank in search engine can do wonders for the amount of traffic and potential customers that can find you. There are different tools you can utilize to help increase your traffic and become better in SEO. Google Analytics is one step in the process, being able to see what keywords are working well and driving traffic to you. There are other great tools that can also be beneficial.
SEO Tools:
All in one SEO Pack - This is a tool specific to those who use wordpress for their website. It helps you to optimize your website for SEO.
Google My Business - A google my business profile should be created for you business. This can allow your website to rank higher in google search and is a place that people can easily learn about your location and how to get in contact with your business.
Rank Ranger - This program allows you an even more in depth look at keywords and allows you to keep track of them.
SEO Quake - This is a great browser plugin that you can use to analyze not only your website but the competition.
Keyword Tool - Here you can type in keywords and find good long-tail keywords under a particular topic.
Understand Your Market
You can learn a lot of about your market by looking over your analytics as well as insights through social media platforms. There are, however, other great tools to help you understand your target market and what they are interested in.
Buzzsumo - This is a great program that really helps you to understand more about your particular target market. You can check here what content is doing the best in search engines under your certain industry.
Social Media Insights - When you do use Social Media platforms be sure to not miss out on checking your insights. You must have a business account set up through Instagram to see them. You can also check your audience through Facebook and it gives you a lot of useful information to understand more about your audience. Followerwonk is a great tool if Twitter is your platform of choice for your business.
Answer the Public - Here you can type in keywords and then learn what questions people are asking in regards to this particular topic. This can be great especially for bloggers to know what people are wanting to learn about. It can also be helpful for services like coaching.
There are so many great digital tools out there that can help you with your business growth, marketing tools are especially helpful. Most of these tools and programs are free and some have upgraded memberships depending on your specific business needs.
Health, Love & Happiness
Courtney
